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STRATEGY OF KEEPING POLITICAL LEADER’S ACCOUNT (ON THE EXAMPLE OF PROFILES OF PARLIAMENTARY PARTIES LEADERS IN SOCIAL NETWORK “VKONTAKTE”)
Nowadays social networks are able to gather an audience comparable to the audience of the traditional media. That is why it is impossible to neglect this channel of communication for a political leader. Many political forces use social networks for the purpose of propaganda and informational influence on the population. As a concept that describes quantitative and qualitative characteristics and the direction of the development of a politician’s account, the authors offer to use the term “account management strategy.” The paper discusses the strategies for keeping the accounts of the leaders of the four parliamentary parties of the Russian Federation and namely Dmitry Medvedev, Gennady Zyuganov, Vladimir Zhirinovsky, Sergei Mironov in the social network “VKontakte.” We conducted comparative analysis of these accounts on such criteria as content, audience coverage and involvement. The aim of the work is to find the most efficient strategy for keeping an account of a political leader in the social network “Vkontakte.”
Read MoreTRENDS OF THE MARKET OF ANALYTICAL TOOLS AND ANALYSIS OF THE HISTORICAL DATA OF ENTERPRISES
The paper considers the main trends of the market of analytical tools (business Intelligence, prognostic and prescriptive analytics) and the degree of their current and future application in modern companies. An approximate database structure is proposed for storing information on accepted management decisions for the purposes of their subsequent analysis by means of prognostic or other types of analytics. The application of the analysis of historical data enables the identification of possible problems in the applied evaluation methods, correction of the systematic non-optimality of the management decisions and improvement of the process of supporting their adoption.
Read MoreSTUDENTS OF SAKHA ON ETHNIC ELEMENTS IN MODERN CLOTHING
The article presents the results of the study of the students’ attitude to the elements of national culture of the Sakha people in modern clothing. The survey was conducted in November-December of 2016 among the students of Ammosov Northeastern Federal University. Such clothes provoke the youth’s interest to the culture of the people. We conducted a review of young manufacturers of clothes and accessories with the elements of Sakha people culture. As a result, recommendations for the promotion of fashionable clothing with ethnic elements among young people were made.
Read MorePROJECTS OF SOCIAL ORIENTATION IN DEVELOPMENT OF GENERAL PROFESSIONAL COMPETENCES OF STUDENTS OF HIGHER TECHNICAL INSTITUTIONS
The article discusses the experience of professional competences development among the students of technical universities through the organization of project activities. Features of project activities in projects of humanitarian content and their social orientation are considered. The authors describe pedagogical support that provides motivational, prognostic, comfort-determining, content-organizational and acmeological functions. The results of the students’ social projects are presented either in the form of projects themselves or as positive changes in the spiritual and moral values of students related to general professional competences.
Read MoreFORMATION OF UNDERGROUND CITY ZONES CLASSIFICATION
The article contains a full author’s classification of underground functional zones of the city. The use of this classification in urban planning during the development of documents of territorial zoning will allow us to form territorial underground zones of the city. In particular, this classification can be used in the development of the rules related to land use and urban development. Each class must correspond to the territorial zone of the city. Possible types of each class are described for the ease of use when developing land use rules and building on underground areas.
Read MorePSYCHOLOGICAL PORTRAIT OF A CONTEMPORARY LEADER
The article studies and analyses the psychological portrait of a modern leader with the help of the on-line questionnaire “Effective Leader.” The results of this study revealed democratic and mixed (democratic with the elements of authoritarian) leadership styles as dominant. High level of conscientiousness and responsibility, self-control and perseverance are components of the volitional self-regulation, while high level of self-guidance and self-value indicate adequate self-attitude.
Read MoreINFLUENCE OF BIOPREPARATION “ORGANIC” ON THE AMINO ACID COMPOSITION OF PEA SEEDS
The paper contains the results of the determination of the amino acid composition of pea seeds grown with the use of a new “Organic” biopreparation produced by the company “Living Bacteria” jointly with “Bioelements Ltd” (York, UK). The preparation was developed by scientists from Great Britain, Belgium, and Russia and certified for use in organic farming “Soil Association” (Great Britain). It is shown that the use of “Organic” contributed to an increase in the yield of peas and in the content of many amino acids in its seeds.
Read MoreINNOVATION AS A FACTOR OF COMPETITION DEVELOPMENT AMONG BUSINESS ENTITIES IN MODERN CONTEXT
The article analyzes the innovative aspect of business development that can significantly improve the quality of competitiveness of business entities in modern context. Based on the conducted research, conceptual conclusions are made with respect to the current state of the level of competition among business entities. The author concludes that a number of measures taken by the state aimed at creating more favorable conditions for the development of small innovative businesses are insufficient, which indicates the necessity for further improvement of the mechanisms of state regulation and support of small and medium-sized innovative entrepreneurship.
Read MoreRECOMMENDATIONS FOR IMPROVING SOCIAL PROTECTION OF DISABLED CHILDREN
In this article, the author formulates specific objectives of social policy related to disabled children. The author comes to the conclusion that positive impact of political, legal, institutional, regulatory factors should become the basis for improving the effectiveness of family adaptation, the totality of applying social and demographic resources and the adaptive potential of parents. In order to improve the effectiveness of family adaptation and unfold their socio-demographic resources, it is necessary to provide complex provision of these services.
Read MoreELECTRONIC STRUCTURE OF ALKALI METAL ATOMS
The main goal of this paper is to consider the problem of the electronic structure of atoms of the 1st group of the periodic table. Atoms represent the system of nested shells-quasi-spheres, like a Russian Matryoshka. The analysis and justification are given on the formation mechanisms of electron shells of atoms. The conceptual basis of the theory of the electronic structure of atoms is a dipole-shell model. A refined hydrogen-like model of the electronic structure was proposed for the outer shell of alkali metal atoms. The internal electron shells of atoms represent regular geometric figures of different symmetry, including mirror symmetric, trigonal, tetrahedral, hexahedral, etc. Under the solution of the Kepler problem, the equations of motion of electrons on the corresponding shells are given. Formulas for description and calculation of the basic parameters of atoms are obtained. The effective radii of the atoms of the 1st group are determined. Their behavior in the group is considered as well. One of the characteristic features is that the radii obtained are approximately twice smaller in size compared to data from the literature; The explanation to this difference is also given in the paper. The basic parameters of a number of inner shells of atoms – screening constants, eccentricities and large semi-axes of elliptical orbits are also determined.
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