Внедрение значимости заинтересованных сторон с помощью показателей бизнес-аналитики в ИТ-проектах
Mapping of Salience Attributes to BI Proxy Metrics
Stakeholder Group | Power Proxies | Legitimacy Proxies | Urgency Proxies | Data Sources |
End users (B2C) | DAU/MAU ratio, revenue share, switching cost | NPS, CSAT, app store rating | Churn trend, ticket spike rate, negative sentiment velocity | Product analytics, CRM, helpdesk, social listening |
Enterprise clients (B2B) | Revenue concentration, contract value, strategic flag | SLA compliance, co-development count, beta participation | Escalation frequency vs. baseline, renewal risk score | CRM, finance module, account management |
Regulators | Jurisdiction scope, penalty ceiling, licensing authority | Statutory mandate, trust score, compliance history | Inquiry rate trend, regulation pipeline, enforcement actions | GR tracker, legal DB, media monitoring |
Internal teams | Headcount, budget share, decision-gate ownership | Role criticality, skill scarcity, process ownership | Backlog growth, unplanned work ratio, attrition risk | PM tools, HR analytics, ops dashboards |
Infrastructure partners | Dependency score, traffic share, lock-in index | Contract terms, standard compliance | Policy change alerts, SLA breaches, price revisions | Vendor management, infra monitoring, procurement |
