Return to article

Внедрение значимости заинтересованных сторон с помощью показателей бизнес-аналитики в ИТ-проектах

Mapping of Salience Attributes to BI Proxy Metrics

Stakeholder Group

Power Proxies

Legitimacy Proxies

Urgency Proxies

Data Sources

End users (B2C)

DAU/MAU ratio, revenue share, switching cost

NPS, CSAT, app store rating

Churn trend, ticket spike rate, negative sentiment velocity

Product analytics, CRM, helpdesk, social listening

Enterprise clients (B2B)

Revenue concentration, contract value, strategic flag

SLA compliance, co-development count, beta participation

Escalation frequency vs. baseline, renewal risk score

CRM, finance module, account management

Regulators

Jurisdiction scope, penalty ceiling, licensing authority

Statutory mandate, trust score, compliance history

Inquiry rate trend, regulation pipeline, enforcement actions

GR tracker, legal DB, media monitoring

Internal teams

Headcount, budget share, decision-gate ownership

Role criticality, skill scarcity, process ownership

Backlog growth, unplanned work ratio, attrition risk

PM tools, HR analytics, ops dashboards

Infrastructure partners

Dependency score, traffic share, lock-in index

Contract terms, standard compliance

Policy change alerts, SLA breaches, price revisions

Vendor management, infra monitoring, procurement