ФЕНОМЕН ОЦЕНКИ КАК ФУНКЦИЯ ПСИХИКИ В ПРОЦЕССЕ ПОЗНАНИЯ

One of the functions of the brain is the function of assessment, which has intellectual and emotional forms. Evaluation is a complex dynamic process of emotional and intellectual development, the study of an object, process or phenomenon in time. The variability of assessment is determined not only by the development of memory, thinking and emotions, but also by changes in the object of cognition itself. Destructive tendencies in the object of cognition lead to disappointment and devaluation of what was previously attractive. On the contrary, positive changes cause surprise and admiration, predetermine the high assessment of the object as complex and unpredictable.

The error can be represented in two important aspects of the assessment as a function of the brain: the incorrect solution of the problem and the brain's hint for development. Why does the brain use error? First, to reduce stress levels and adapt to the situation, which ultimately contributes to survival, for example, cooperation with other people. The wrong person is dangerous and safe, depending on the context of the situation and the severity of the task. In some cases, thanks to a mistake, he survives in difficult conditions or maintains a relationship. And, on the contrary, making a dangerous mistake that entails irreparable consequences, causes aggression on oneself, risks losing status, resources, life. Secondly, the brain uses error for further training and development. Awareness of a mistake changes the course and direction of thoughts, contributes to the ranking of tasks, revision of priorities, goals and values.

Trust as a kind of assessment is based on a verdict about the usefulness and absolute safety of another person, object or phenomenon. Faith serves as a criterion for the highest assessment, the presentation of an object as having an enormous potential for vitality, influence, eternity and transcendence. Trust can be triggered by an error in the brain, and its detection has a profound effect on personality development.

The methodological basis of the research was formed by general scientific principles: dialectical logic (contradictions, consistency, unity of analysis and synthesis, ascent from the abstract to the concrete, comprehensive consideration); principles of research complexity and complementarity; empirical methods: literature analysis, comparison and grouping method, interpretation. Together, their use makes it possible, from various angles, to study the state and capabilities of the assessment function, its development in time, the formation of a multidimensional vision of an object or phenomenon.

The theoretical basis was the work of domestic and foreign scientists working on the concept of personal concepts for the development and improvement of personality, cognition in the educational process, the concept of cognition and emotions, the psychology of creativity.

The enduring value of knowledge and assessment, its component, should be of incomparably greater value than technology and artificial intelligence for any prosperous society. Errors and miscalculations in the formation of the worldview, the intellectual capabilities of society can have various reasons, among which are insufficient ability to perceive and analyze what is happening, weakness of emotional experiences.

Increasing the ability to multidimensional assessment of events and phenomena should be carried out in the course of the educational process. Mentality and psychological attitudes in certain cases affect the formation of a picture of the world. The use of the emotional and intellectual components of the assessment involves reducing the risk of erroneous conclusions.

Analysis of information sources led to the following conclusions:

1. In the world community, due to the change in attitudes towards all types of education, it is becoming more and more obvious that education cannot be specialized, aimed at social, technical or economic progress

2. In the information society, algorithms for human resource management are being created. The role of modeling behavior, managing perception and assessment is important. Systemic informational influence forms stereotypes of thinking and increases error probability

3. Assessment of stimuli and studied phenomena is carried out under the influence of neuromarketing technologies widely used in education

4. Interpretation at the contemplative-explanatory stage, both of the creative process and in the course of solving various problems, includes the assessment of objects and phenomena

5. Emotions are a necessary component of the assessment and a resource of the intellectual sphere of a person, which can be used for cognition and building a picture of the world

A mixture of the physical, digital and biological worlds took place, as a result of which new opportunities appeared to influence the individual and mass consciousness, as well as the ability of the society to assess the events, objects and phenomena of reality. The development of technology makes it possible to control not only behavior. Someone else's assessment and opinion are offered, imposed on a person, especially in the virtual world. Since the status of the artificial often turns out to be higher than the natural one, a new approach to assessment using artificial intelligence is being formed, which seems to be more accurate, devoid of the spontaneity of emotions and, as a result, errors.

The dominance of high technologies has a strong impact on all spheres of social life, including the psyche of people. The relationship between the achievements of neuroscience and digitalization should be highlighted.

During the development of the digital economy, education continues to use technologies for influencing the psyche, since the modern digital economy remains an economy of impressions.

The influence of the psychological factor on the functioning of the training platform in the digital economy has been scientifically substantiated. Thus, in the work of Ch. Kreidl, U. Dittler the authors systematized ideas about the competitiveness of a graduate of higher education from the standpoint of European employers, showed that the use of digital services and communication devices by students in the classroom creates significant obstacles that impede the required competencies formation (for example, educational institutions in Germany, the Netherlands and Switzerland). A dense flow of information in the process of communicating with the "network" in 40% of cases is a serious hindrance to classes

Thinking as a nervous activity can arise under the influence of sound signals, tactile sensations, movement, background feelings (mood, emotions), peripheral images, color

A new stimulus, in this context it is an impression, helps to attract and retain attention, situationally enhances cognitive functions. If at the same time there is an effect of sympathy for the unfamiliar, associated with a "mistake" or a hint of the brain, then in assessing a new situation, it can successfully precede productive activity in changing conditions

Total digitalization creates a number of social problems, causes difficulties in social adaptation. It increases the number and scale of new types of discrimination, social inequality and an increase in social tension

Creativity is still the lot of the few who are inclined to independent thinking. Creativity is also an indisputable resource and the result of the development of human intelligence.

A creative approach in education considers pedagogical activity as creative, in essence, focused on the development of unique personality characteristics. An intuitive solution is typical for all types of human creativity

Advances in neuroscience have a massive impact on social processes. In particular, the expanded use of neuromarketing technologies accelerates the steady movement of the world towards virtual reality. For a quick transition of a person to a new mode of functioning, it is advisable to increase the speed of information processing. At the same time, the movement of the world towards virtual reality increases the risk of deformation of the psyche, which society has not learned to prevent and regulate yet.

Education traditionally relies on a psychological approach, using, along with other resources of the personality, the potential of emotions. Emotional development contributes to the formation of activity characteristics in many areas of personality activity

Achievements of neuroscience and the use of neuromarketing in education theoretically can and should increase the efficiency of using traditional methods. Neuromarketing is relatively neutral, anti-dogmatic, open and versatile

The consequences of an inaccurate assessment / underestimation / overestimation can be: fixation of attention on unimportant, missing signals about danger and other important information, untimely solution of problems – a common phenomenon of procrastination, a mistake as a hint of the unconscious for the biological or social survival of an individual.

At first glance, the error is regressive. However, subsequently, a person is forced to return and correct previously made mistakes, improve this brain function.

Investing in human potential is traditionally the driving force behind the development of society and education

Experiences and reflections contribute to the search for answers to difficult questions, the opportunity to see what escapes others, reduce the likelihood of errors and help formulate correct conclusions. Depending on the psychotype, the assessment takes place in different ways. The introverted type concentrates on the problem and becomes relatively independent in the course of the assessment. The extroverted type shows a predisposition to being involved in the process of evaluating other people. The emotional type of personality is able to infect the emotions of others with energy, immerse them in a certain emotional state, and induce the creative process. The thinking personality type in some cases can help those who find themselves in a difficult situation. Ignoring any recommendations at the initial stages of the search does not contribute to solving problems.

The brain constantly processes the incoming and available information in various parts of the memory. Assessment is an integral part of information processing and depends on the degree of complexity of the problem being solved, the availability of time, mental and other resources. Assessment can be more or less objective, multidimensional and one-sided, timely and late. The accuracy of the assessment is influenced by the mindset, the cognitive style of activity, the intuitive or rational methods of information processing, the speed of assimilation, retrieval and processing of information, the skills of solving problems of a certain type, the readiness to solve, the actual mental and psychophysical state, the inclusion of psychological defense mechanisms, the presence or absence other people and other factors.

The reasons for errors in the assessment can be as follows: an excess of sensory stimulation and excessive information flow (sounds, noises, exposure to advertising, video games, watching video content and television broadcasts – in the aggregate, rebuilding the ability to concentrate, which is necessary for a conscious assessment); lifestyle (chronic lack of sleep, avoidance of mental stress); unpreparedness to solve the problem (lack of resources, fatigue, character traits and habits – suspicion, gullibility, rigidity of thinking, conformism, laziness, procrastination). Thus, the process of estimation itself begins to occur in conditions of interference, leading to a distortion of the image of the reflected object or phenomenon. It is also possible to consciously reject the assessment and cognition of the object in order to avoid mistakes and maintain self-esteem, since admitting a mistake requires courage, which is the necessary personal resource.

Trust is the result of an intermediate assessment and its variety. As a kind of assessment, it is based on a verdict about the usefulness and absolute safety of another person, object or phenomenon. Trust can be the result of an incomplete or superficial assessment, an unconscious comparison of an object with something similar, recorded in previous experience. Faith serves as a criterion for the highest assessment, representing an object as having an enormous potential for vitality, influence, eternity and transcendence. Trust can be triggered by an error in the brain, and its detection has a profound effect on personality development.

The consequences of mistakes are incorrect problem solving and subsequent development. Awareness of a mistake changes the course and direction of thoughts, contributes to the ranking of tasks, revision of priorities, goals and values. In general, the assessment is intermediate, and knowledge is infinite, mistakes lead to the search for new solutions.

The assessment is procedural and intermediate in nature. Depending on the degree of complexity of the problem being solved, the availability of temporary, mental and other resources, the assessment can be more or less objective, timely or late, conscious and unconscious.

The accuracy of the assessment is influenced by the mindset, cognitive style of activity, intuitive or rational methods of information processing, the speed of assimilation, retrieval and processing of information, skills of solving problems of a certain type, readiness to solve, the inclusion of psychological defense mechanisms, emotions of success and failure, actual mental and psychophysical condition, presence or absence of other people and some other factors.

A kind of assessment is trust, as a result of brain processing of information and making judgments about the safety and usefulness of an object.