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Submit scientific paper, scientific publications, International Research Journal | Meždunarodnyj naučno-issledovatel’skij žurnal

PHILOLOGY

ISSN 2227-6017 (ONLINE), ISSN 2303-9868 (PRINT), DOI: 10.18454/IRJ.2227-6017
ЭЛ № ФС 77 - 80772, 16+

INFOTAINMENT AS STRATEGY FOR CREATING AUTHOR’S PROGRAM ON TELEVISION

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

The purpose of this article is to reveal the specifics of the strategy of infotainment technology implementation in the process of creation of the author’s TV program. To achieve this goal, the following tasks are set: study of historical prerequisites of the concept of «infotainment», disclosure of the essence of infotainment as a way of reflecting reality on television, to determine specific features and varieties of author TV programs, consider the structural features and expressive means of the author’s TV program, analyze the application of the infotainment strategy, analyze the stylistic features of the author of the TV program «Vecherniy Urgant». The use of infotainment as a strategy of the author’s TV program creation can be adopted by TV authors.

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A NEW APPROACH TO RISK IDENTIFICATION IN PORTFOLIO INVESTMENT

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

The purpose of this research work is an attempt to revise the provisions of the existing portfolio theory of investing, which is based on the principle of striving for the optimal ratio of return and risk of an investment portfolio. Where risk is understood as volatility, which is expressed through the standard deviation. The article analyzes Markowitz’s portfolio theory, highlighting its shortcomings, among which, in the author’s opinion, the main is the expression of risk in investment through volatility or standard deviation. The author of the article gives a different interpretation of risk in investing. The concepts of “volatility risk” and “risk of capital loss” are proposed, as well as the distinction between these concepts and the proof of their non-identity. The S&P500 index and the VIX volatility index of 1985 are used as tools to prove the provisions of the article. The results of the study can be applied in the practical activities of private investors and portfolio managers.

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METAPHORICAL TRANSFER IN ICHTHYONYMS NOMINATION: COMPARATIVE ASPECT

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

Introduction. The article analyzes cognitive grounds of English terms nominative nature with a common integral semantic trait «fish» in the number of 241 lexical units (LU). The purpose of the study is to identify the motivational features of exocentric nomination of ichthyonyms. The materials of the study are ichthyonyms terms with transparent internal form, selected by continuous sampling method from specialized dictionary. Method: method of componential analysis, method of semantic analysis, as well as comparative and statistical analyses. Results and discussion. Semantic analysis of English ichthyonyms based on metaphorical nomination revealed the supporting components – animal names (16.6%) and components-artifacts (16.2%). The two subgroups dominate quantitatively. Elements of a complex structural ichthyonymic composite can be cosmonyms (4.1%). Metaphorical transfer happens in the following direction: fish → religious or mythical creature. Among the complex structural ichthyonymic formations, one of the composite elements are plants and fungi (3.73%); there is also a number of eponyms that have a memorial function (4.1%). The last four subgroups are on the periphery of the ichthyomic macrofield. Conclusion. The analysis of the English ichthyonyms formation with a transparent internal form showed that the motivational features at the basis of the English and Russian terms nomination in most cases do not coincide.

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MODERN ADVERTISING MESSAGE AS CREOLIZED TEXT

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

In this article, the phenomenon of advertising text as a good example of creolized text is analyzed. The facts of terminological discrepancies in the works of different researchers are reflected. The classification of creolized texts and the study object are presented from the position of the text main characteristics, as well as the correlation between visual and verbal components and their structural and semantic connection. The article researches these components as sources of denotative and connotative information, reflects L.V. Golovina’s point of view about visual components on the example of fiction and advertising texts. Special attention is paid to the equal importance of the aforementioned components in creation of an advertising text.

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THE GENRE OF THE CHRISTMAS STORY IN THE WORKS OF A. KABAKOV

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

The subject of the research in the article is the study of the genre specifics of two christmas stories by Alexander Kabakov, the idea of the author’s adherence to the classical genre system, a certain genre canon is confirmed. Such features of texts as the collision of well-known literary themes, motifs, images, plots with folklore and mass elements are considered. Special attention is paid to the consideration of intertextual inclusions. In this work, the author uses cultural-historical, system-typological methods, as well as the method of intertextual analysis. The methodological basis of the research was the works of M.M. Bakhtin, Yu.N. Tynyanov, L.G. Kihney, I.A. Esaulov, T.N. Kozina. The materials presented in the article can be of practical use in the practice of university education in the the study of Russian literature of the twentieth century.

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ON THE FIRST SPORTS PUBLICATIONS IN RUSSIA

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

In Russia, the first sports publications are associated with a surge of interest in various sports in the second half of the 19th century. Since 1887, universal sports magazines started publishing, providing the readers with information on various sports. Many publications became periodic.

The tasks of our work include description of the establishment of sport journalism in Russia, as well as listing the main trends of such development. The sports publishing of the late XIX – early XX century was a rather diverse layer of Russian journalism. By the beginning of the 20th century, there were about ten sports publications in Russia. Various periodicals began to appear, new sport publications dedicated to specific sports were published. Their list had been constantly expanding: motor sport, gymnastics, ballooning, tennis, football, etc.

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Synthesis of literary portrait and the «iceberg theory» in the works of E.Hemingway

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

The purpose of the research is to determine the synthetic connection between the literary portrait of the «Lost Generation» and the «iceberg theory» in the work of E.Hemingway on the example of the stories «The Cat in the Rain» and «The Old Man and the Sea»; to present several portrait characteristics of the characters of these texts, to establish their specifics and traits. Portrait in literature is a way to characterize a hero, to allow the author to present their external and internal appearance and express their ideological views. Psychologism gives the portrait a special power of aesthetics. The reader’s interest is focused, first of all, on the inner appearance of the character, and their psychological portrait is able to represent them as a socio-psychological phenomenon, to reveal their endurance, characterized by sequence of actions and predictability of behavior, its pattern. E. Hemingway, describing his characters, uses the least amount of portrait characteristics, but the images still come out detailed and full-fleshed due to the «psychological subtext» (V.E. Halizev). Thus, portrait in the work of the American author correlates with the fundamental concept of his writing style – the «iceberg theory». Materials and results of the revealed correlation will help in the research work of schools, gymnasiums, institutions of supplementary education, colleges, humanitarian and pedagogical universities.

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AN ANALYSIS OF THE ATTITUDE OF AUDIENCES TO AN EVENT BY COMPILING A SEMANTIC CORE

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

The attitude of an audience to an event can be assessed by analyzing the vocabulary that representatives of this audience use when discussing the event under study. Evaluative connotation provides additional meaning to the description of any phenomenon. With the active use of social networks, when the opinion of one person (for example, a major influencer) influences a group of people, the analysis of connotations becomes important in determining the mood of society. In addition, the presence of words with marketing potential in the thesaurus of the audience allows for assuming the presence of needs and can be useful for business development.

This study suggests a way to compile such a thesaurus in relation to any event by forming a semantic core through an expert audience survey. The coronavirus pandemic was taken as an example of an event that changed the thesaurus of the society.

An expert survey of three different age groups allowed the authors to compile three semantic cores of 10 words each, which correspond to the most frequently used words associated with coronavirus. This vocabulary was analyzed for evaluative connotations and marketing potential. It was found that the applied method of compiling the semantic core can be effective due to the low cost and the ability to quickly process the data obtained from the results of the study. However, its representativeness is limited due to the small size of the audience available for conducting this type of survey.

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VERBAL OPPOSITION OF «CELESTIAL – EARTHLY EXISTENCE» IN THE WORK OF I. BACHMANN

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

The work analyzes Ingeborg Bachmann’s poetry and studies the means of verbalization of conceptual opposition of «celestial – earthly existence» which manifested in her early poetic texts which were not subjected to analysis ever before. The research thesis suggests that this opposition was one of the central ones in her early work. The semes of its occasional contents are established. Four poetic texts from the «Bewegung des Herzens» series were analyzed. Ingeborg Bachmann’s early poems are connected through imagery, lyric plot.

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FEATURES OF MODELING THE IMAGE OF AN ESTATE IN THE WORKS OF I.A. BUNIN OF THE EARLY 1900s (“ANTONOV APPLES” AND OTHER “POEMS OF DESOLATION”)

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

The article describes an analyzing the image of an estate (usadba) in the story “Antonov Apples” and “poems of desolation” by Bunin in the early 1900s. The process of dilapidation and dying of estates, which was rapidly gaining momentum at the beginning of the 20th century, caused feelings of disagreement and rejection of what was happening in Bunin’s soul, which forced him to look for the causes of worldwide destruction and desolation. In “Antonov Apples” Bunin turned his gaze to the past, idealizing the noble way of life, accepting the movement of time, the change of epochs. In his “poems of desolation”, the writer creatively investigates this process, coming to the conclusion that the death of “noble nests” is not only a consequence of the socio–historical development of Russian society at the turn of the century, but also a completely indirect behavioral result of the action / inaction of the person themselves, in which the sense of an owner has dissipated.

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Specifics of sports media in the format of podcasting as a sociocultural phenomenon (on the example of Russian blogosphere)

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

The specifics of modern media space facilitates the emergence of new formats of interaction with the audience. Podcasting became one of the most demanded formats. It can be universally applied in different areas with the same high effectiveness. In the area of sports media, podcasting is a socio-cultural phenomenon that allows the listeners to establish their health identity on the basis of culture forming symbols – health and healthy lifestyle. It is cross-country podcasts that form the space of candid conversation with the listener, and helps to create an atmosphere of self-repair and self-development. The structure of a cross-country podcast and its functional features allow speaking about a specific format of communication.

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SOCIAL MEDIA COGNITIVE TRAPS AS A PROBLEM OF MEDIA EDUCATION FOR TEENAGERS

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

The authors of the article raise the problem of algorithms manipulation and the impact of social networks on mental health of their audience, especially teenagers. Media consumption on the Internet provokes certain communicative practices that young people transfer into reality. Despite 20 years of social media history, the mechanisms of their impact on people are not fully understood, but certain risks appearing from their use are increasingly becoming a concern of adults. In order to ensure the safety of teenagers in social networks, there is a need to create special methodology for media education and proper self-fulfillment of teenagers in digital environment.

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HISTORY OF SHIPBUILDING TERMINOLOGY IN ENGLISH, GERMAN, RUSSIAN AND UKRAINIAN LANGUAGES

Posted in Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

The article is dedicated to the study of shipbuilding terminology system history in English, German, Russian and Ukrainian languages. The task of this research suggests the studying of the stages of the shipbuilding terminology system formation in order to identify its distinctive features in the compared languages. At different stages of their development, terminology systems were formed under the influence of certain factors, with the help of new terms, both original and borrowed from other languages. The aim of this research is to analyze the factors that influenced the formation and development of the shipbuilding terminology system in these languages.

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Concepts of visual communication in gender advertising in China (end of XIX-beginning of XX centuries)

Posted in 2022, Issue № 5 (119) May 2022, PHILOLOGY | 0 comments

In the past, visual culture in the form of images in print has been seen as “a distraction from the serious business of reading text”, while images can actually also be seen as examples of cultural and historical change. This article deals with the issue of using visual sources in the construction of a historical narrative in the social history of China. Through a review of gendered advertising images from one of Shanghai’s largest newspapers – Shenbao – in 1931, presented in the form of “visual flyers”, the newspaper is changing its preconceived notion of advertising images. The paper attempts to recreate and draw conclusions from the visual everyday experience in this modern city.

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ON THE TEMPORAL CONCEPT OF “THE PRESENT” AS A PARAMETER OF AN INDIVIDUAL’S SUBJECTIVE TIME IN AN INCLUSIVE SOCIETY

Posted in 2022, Issue № 04 (118) April 2022, PHILOLOGY | 0 comments

In modern literature, there is an active discussion of the formation of the concept of inclusion with access to various aspects of the life of individuals with disabilities. The article shows that the phenomenological approach is a conceptual basis for the study of temporality as a parameter of an individual’s subjective time in an inclusive society. It is postulated that temporality allows for imagining the specifics of an individual’s experience of the formation of their being in a special social community. The importance of subjective time in the integral representation of the mechanisms of existence and functioning of an inclusive society in which the life activity of individuals with disabilities is realized is substantiated. Temporality is presented as an individual-essential parameter in relation to the collective consciousness of individuals with disabilities in a special social group. The purpose of the article is to study the temporal concept of the “present” as the main parameter of the sphere of subjective time of an individual in an inclusive society. The scientific novelty of the article lies in the use of the “lasting present” in determining the ways and scenarios of the entry of individuals with disabilities into the space of inclusive society. The methodology of the work is based on philosophical, historical and interdisciplinary complexes that accept the postulates of relevance and complementarity, which make it possible to identify the dynamic and structural-functional parameters of an individual’s subjective time in an inclusive society. To correctly identify priority directions and trends in the development and improvement of the inclusive society, the study uses the methods of transcendental-phenomenological reduction, as well as the phenomenological attitude, and interpretive methods. A significant role was played by general philosophical methods and the following principles of research: consistency, historicism, concrete and abstract in scientific knowledge.

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STRUCTURAL AND SEMANTIC ANALYSIS OF SOME ENGLISH FASHION TERMS

Posted in 2022, Issue № 04 (118) April 2022, PHILOLOGY | 0 comments

English terms of fashion industry are actively used in the Russian language. The object of the study is modern English-language terminology of fashion. The subject of the study is morphological and syntactic characteristics of lexical units of the fashion sphere. The research material consists of 318 terms, selected by the method of complete sampling from the sites of Zara and ASOS. Analysis of the terms morphological structure showed that multi-component English-language terms make 198 lexical units or 62.3% of the total number of selected terms, and one-component terms – 120 (37.7%). Morphological term formation implies the following methods: suffixation, prefixation and their combination. One LE is formed by the use of suffix and prefix. One term is formed by prefix. The results showed that the formant -ed (58%) is the most productive, the second most common is the suffix -er (21%). The suffixes -less, -ing, -y, -ic, -en, -ie together account for 21%. Some anthropocentric in nature terms have arisen in the process of onymization. Blends and terms with metaphorical transfer based on association and function have been identified. The analysis showed that the number of multi-component terms exceeds the number of terms-words, which is due to the development of the industry, the emergence of new technologies and specification of concepts. Among the multi-component terms, two-component terms are the most commonly used. The terminology units of the fashion industry are mostly formed by suffixes. A significant number of terms is formed by the model Adj + N, where the role of the pre-positive definition is played by the adjective.

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RUSSIAN PHRASEOLOGICAL UNITS WITH THE ZOONYM COMPONENT “KOZYOL” (AGAINST THE BACKGROUND OF ARABIC)

Posted in 2022, Issue № 04 (118) April 2022, PHILOLOGY | 0 comments

The purpose of this study is to conduct a comparative study of the national cultures of the Russian and Arab peoples and the disclosure of phraseological worldviews in the analysis of Russian phraseological units with the component “kozyol” against the background of the Arabic language both from the point of view of both linguistic culturology and etymology. The study determines the importance of the analyzed units for understanding the peculiarities of the mentality of representatives of different linguistic cultures (Russian and Arabic) and improving intercultural communication, since these idioms demonstrate the commonality and difference of values, stereotypes and behaviors in national cultures. The article provides an overview of the scientific literature with the aim of studying idioms with a component-the zoonym “Kozyol” against the background of the Arabic language and presents the results of their own research. The scientific novelty of the study lies in the fact that the authors propose a detailed classification of Russian phraseological units with a component-the zoonym “Kozyol” against the background of the Arabic language based on the analysis of their structural and semantic features based on the material of two unrelated languages. The Russian and Arabic idioms examined in this article with the zoonym “Kozyol” component are used to describe a person, their experience, status, positive and negative qualities, typical properties, emotional and physical condition, behavior, speech, interpersonal relationships, etc. The article also focuses on the evaluative connotations of the idioms under study.

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REGIONAL VARIABILITY OF AMERICAN ENGLISH

Posted in 2022, Issue № 04 (118) April 2022, PHILOLOGY | 0 comments

The article discusses territorial variants of American English and describes in detail the currently relevant reasons for the appearance of language variability and their existence in the modern language context of the United States.

The theoretical basis of the study is a claim that an individual’s speech is the result of a complex interaction of variability of territorial and stratification factors. Based on an analysis of dynamic and temporal characteristics of speech, the article highlights the key features of three regional pronunciation types (Northeastern dialect, Southern dialect, Central Southwestern dialect). The author also examines the influence of regional variants on the pronunciation norm of American English.

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TYPOLOGY OF MODES OF CONSCIOUSNESS AND VALUE SYSTEM IN M. PETROSYAN’S “THE GRAY HOUSE”

Posted in 2022, Issue № 04 (118) April 2022, PHILOLOGY | 0 comments

The article discusses the study of mental intentions artistically represented in the novel “The Gray House” by M. Petrosyan (2009). The study distinguishes and describes groups of characters united by a dominant type of consciousness – authoritarian or convergent. The specifics of mental types are significantly supplemented and corrected in the context of modern neurophysiological research (“secondary” and “tertiary” consciousness). Teenagers, the heroes of the novel, form living strategies depending on the level of consciousness that determines the value “armature” of the worldview. The typology of consciousnesses is analyzed in line with the methodological searches of modern artistic axiology.

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SYNTACTIC FORMS OF ANAPHORIC PRONOUNS AND THEIR FUNCTIONING IN THE TEXT (BASED ON ANDRÉ GIDE’S THE FRUITS OF THE EARTH)

Posted in 2022, Issue № 04 (118) April 2022, PHILOLOGY | 0 comments

This article examines the issue of structuring a text from the standpoint of its syntactic structure from the perspective of various leading Russian linguists. As the basis of the research, the study uses the classification provisions by E. V. Paducheva, who examined the typology of both the anaphoric pronouns themselves and the types of syntactic forms. The focus of the study is the organization of the text space as a special kind of the author’s speech creation. The empirical material of the research is The Fruits of the Earth written by the French writer Andre Gide. The team of authors offers a text sample of examples that demonstrate the use of various types of syntactic forms of anaphoric pronouns.

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