Pages Navigation Menu
Submit scientific paper, scientific publications, International Research Journal | Meždunarodnyj naučno-issledovatel’skij žurnal

PHILOLOGY

ISSN 2227-6017 (ONLINE), ISSN 2303-9868 (PRINT), DOI: 10.18454/IRJ.2227-6017
ЭЛ № ФС 77 - 80772, 16+

LINGUISTIC AND CULTURAL TRANSLATION ADAPTATION OF THE ENGLISH-LANGUAGE ADVERTISING (BASED ON THE ANGLO-RUSSIAN ADVERTISING CONTENT)

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

The article analyzes the translation solutions aimed to adapt the English-language advertising texts to the Russian linguistic culture; it is shown in the article that the marketing translation adaptation is carried out mainly on the basis of the strategy of semantic translation using the following lexical-semantic techniques: semantic development, adding, semantic extension, omission, generalization.

Read More

PAST TENSES SYSTEM OF OLD RUSSIAN VERBS: COMMON SLAVIC HERITAGE OR THE RESULTS OF MORPHOLOGICAL BORROWINGS

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

The article considers the unification of the past tense in the light of the theory of compensatory processes, that enables not to oppose the Slavic languages according to the principle of completeness or “defectiveness” of the category of time, but to present the process of the verb system changing in various Slavic languages as a general tendency, which has some differences.

Read More

LANGUAGE AND CULTURAL ASSOCIATIONS WITH RED COLOR AMONG EGNLISH SPEAKERS BELONING TO VARIOUS PROFESSIONAL FIELDS

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

The article considers one of the aspects of professional world view, such the peculiarities of color associations observed among English speaking representatives of various jobs and professions and provides some results and observations made in the course of practical linguistic research of the subject.

Read More

THE PECULIARITIES OF SCIENTIFIC INFORMATION DELIVERY IN THE TEXTS FOR CHILDREN (BY THE MATERIALS OF BORIS GRINCHENKO’S HANDWRITTEN PERIODICAL “TSVETOK”)

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

The article focuses on “Tsvetok” (“The Flower”), one of the handwritten journals for children created by Boris Grinchenko during 1890-1891. The attention is concentrated on the way scientific information is delivered, i.e. methods of making texts intelligible and new information adapted. The material can be useful for contemporary publishers and writers for children.

Read More

THE SPECIFICS OF THE TRANSFER AND OF THE PERCEPTION OF RUSSIAN TOPONYMS, CHINESE AND RUSSIAN NATIVE SPEAKERS

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

The article gives a brief analysis of transfer and perception of Russian toponyms by Russian and Chinese informants. In the course of the psycholinguistic experiment some difficulties of crosscultural contacts and the reasons of some failures are being described and explained.

Read More

THE IMAGE OF “PRESIDENT” AT THE SUMMIT APEC 2012

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

The purpose of the research consists in the Russian president’s description on the base of domestic and foreign articles of summit APEC 2012. The lexicographic investigation of the concept “resident” has been carried out in etymological, phraseological and specialized dictionaries; the contextual analysis was fulfilled in the media depicting the summit APEC 2012.

Read More

PROTOTYPICAL SITUATION AS A MEANS OF LANGUAGE MODELING OF EMOTIONAL STATES

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

The article deals with analysis of the contemporary linguistic terms applied to describing emotional states. The authors analyse different terms, such as ‘scenario’, ‘cognitive model’, ‘pragmatic situation’, etc. As a result the authors choose the term ‘prototypical situation’ and prove its objectivity.

Read More

STRATEGIES OF LEGAL TRANSLATION IN THE GERMAN-RUSSIAN LANGUAGE COMBINATION

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

The present article is devoted to introduction of problems of legal translation as well as strategies used by solving of these problems. The author considers the main characteristics of legal discourse, describes translation problems in accordance with following aspects: pragmatic, conventional, and language.

Read More

KOMSOMOLSK-NA-AMURE TECHNICAL UNIVERSITY RESEARCH ON FUNCTIONING OF ZOONYMS IN CHINESE AND RUSSIAN LANGUAGES

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

In the article the primary zoonyms’ meanings are being under study, animals’ roles are determined in the consciousness of native speakers of Russian and Chinese languages.

Read More

WAYS OF TRANSLATION OF ECONOMIC TERMS IN BANKING SPHERE

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

This article studies the ways of translation the economic terms of banking sphere.

Read More

LEXICAL UNIT «MINUTE» AS AN EXPRESSION MEAN OF A SHORT TIME PERIOD IN THE RUSSIAN AND ENGLISH LINGUOCULTURE

Posted in 2013, Issue № 9(16) September 2013, PHILOLOGY | 0 comments

The article deals with the concept of time which is viewed with concern to its national and cultural peculiarities of perception. In the focus of the issue is the semantic structure of the lexical unit «minute» in the Russian and English linguoculture.

Read More

EDUCATIONAL PODCASTS IN THE PROCESS OF LEARNING ENGLISH AT SCHOOL

Posted in 2021, Issue №9 (111) September 2021, PHILOLOGY | 0 comments

This article discusses the effectiveness of the educational podcasts “BBC Learning English” in the process of developing the skills of monologue speech at the senior stage of teaching English at school. The article examines a specially developed system of exercises based on a selection of educational podcasts and describes in detail the progress of the experimental study. The author presents the results of an experimental study within the framework of research study on the development of monologue speech skills based on BBC Learning English educational podcasts at the senior stage of English language teaching at school.

Read More

PROPER NAMES AS A MEANS OF DENOTING THE SUBJECT IN THE NOVEL M. A. BULGAKOV’S “THE MASTER AND MARGARITA” AND ITS GERMAN TRANSLATIONS

Posted in 2021, Issue №9 (111) September 2021, PHILOLOGY | 0 comments

The linguistic analysis of the intentions of the use of language/speech units naming the subject has been the least developed problem of artistic discourse until now. At the same time, the works of the great classics of world literature. such as M. A. Bulgakov, contain the richest material for a comprehensive exploration of this problem.

In artistic texts, proper names and intentions realized with their help can serve as a kind of reference point for creating a direction in the interpretation of a work.

The current article is based on the novel “The Master and Margarita” by M. A. Bulgakov and examines proper names and, in particular, allusive proper names nominating the subject. The study distinguishes proper names that have the lowest degree of explicitness realizing the function of a single naming of the subject, and the highest degree of implicitness realizing the meaning of generality. With the help of an original method of linguistic and pragmatic interpretation supplemented by methods of contextual and corpus analysis, the authors analyze the problem of translation and preservation of explicit and hidden properties of proper names.

Read More

ABOUT THE ORIGINS AND PROBLEMS OF MODERN PSYCHOLINGUISTICS

Posted in 2021, Issue №9 (111) September 2021, PHILOLOGY | 0 comments

This article describes the background of the emergence of psycholinguistics – explores the concepts of A. Marty and K. Buehler, assesses their impact on the subsequent development of the science of language; presents the modern ideas of psycholinguists about language, its forms, specifics and methods of language learning, speech activity.
The purpose of the work is to analyze the works of A. Marty and K. Buehler, who laid the foundations of psycholinguistics, and to present the modern problems of this science. The research novelty is in fact that the concepts of German scientists for the first time are considered as the most important scientific prerequisite for the emergence of psycholinguistics, and the provisions that distinguish psycholinguistics from other linguistic disciplines are formulated.
General-logical methods and techniques of research (analysis, synthesis, abstracting, generalization) have been used, as well as specific methods for the human knowledge are understanding and explanation. It is concluded that modern psycholinguistics, like the concepts of A. Marty and K. Buehler, is based upon the idea of speech as a psychical process.

Read More

HASHTAG AS A TOOL OF INFLUENCE IN MODERN MEDIA SPACE

Posted in 2021, Issue №9 (111) September 2021, PHILOLOGY | 0 comments

The article features an analysis of the links between online discourse and the dynamics of social movements in the offline space. The study examines the features of hashtags in the formation of the agenda and the specifics of the influence of hashtag movements on the offline space. Political organizations and figures actively use hashtag movements in order to implement their social agenda. It is emphasized that the main feature of hashtags is the participation of peripheral users who distribute hashtags in the process of participating in the discussion, criticism or approval. The article also examines certain hashtag movements that have influenced the political institutions of society. The author comes to the conclusion that in addition to active work with content, it is important to promote it correctly. Hashtag movements serve to draw attention to a problem or situation through various social platforms and key figures, including bloggers, opinion leaders, social and old media.

Read More

THE PHENOMENON OF SYNONYMY IN THE ANTHROPOLINGUISTIC ASPECT

Posted in 2021, Issue №9 (111) September 2021, PHILOLOGY | 0 comments

This article identifies and examines synonyms of the ambiguous lexical unit oblastin Russian and region in English. The paper considers the figurative meaning of the lexemes and determines the date of its occurrence. By analyzing the dictionaries of synonyms, the author selects corresponding lexical units, examines their semantic structure, determines the time of the appearance of the lexeme and the time of the formation of the considered figurative meaning as well as indicates the frequency of the identified language signs. The article contains a comparative analysis of the synonymy of semantic rows in Russian and in English is identifying their features from the perspective of a newly formed branch of knowledge – anthropolinguistics.

Read More

COMPOUND NOUNS IN SCIENTIFIC TEXTS: BASED ON THE ARTICLES FROM “SCIENTIFIC AMERICAN”

Posted in 2021, Issue №9 (111) September 2021, PHILOLOGY | 0 comments

The current article features an analysis of the frequency of the use of compound nouns in the texts of English-language scientific articles as well as the features of the graphic design of compound words in the journal Scientific American. As a result, the study found that the most productive type of compound nouns is those formed according to the principle “noun + noun”; most compound nouns in scientific articles are written together, while hyphenated spelling and separate spelling occur in an equal number of cases.

Read More

CHARACTERISTICS OF ADOLESCENT SPEECH IN THE FILM “THE LAST SONG”

Posted in 2021, Issue №9 (111) September 2021, PHILOLOGY | 0 comments

This article features an analysis of the portrayal of a teenager’s speech presented in the film “The Last Song” based on the novel of the same name written by Nicholas Sparks. The aim of the research is to analyze the language means of creating a speech characteristic of a teenager. The relevance of the work is justified by the need to understand the modern foreign language speech of representatives of the adolescent age group. The novelty of the work is connected with the appeal to a modern film dedicated to the problems of the adolescent period of life for the purpuses of analyzing the dialogue within it. It is adolescent speech that is characterized by increased dynamism and a desire for encryption and expression, which therefore causes difficulties in its interpretation. The conducted research makes a certain contribution to the study of modern informal speech; its practical value lies in the possibility of using the results obtained for the formation and development of skills of understanding, translating and modeling the speech of adolescents in English.

Read More

THE PROBLEM OF DEFINING THE CONCEPT OF “NON-EQUIVALENT VOCABULARY”

Posted in 2021, Issue №9 (111) September 2021, PHILOLOGY | 0 comments

In modern translation studies, lack of equivalence can be understood as the absence of both a dictionary and a translation equivalent. In light of this fact, there are two approaches to the definition of the concept of “non-equivalent vocabulary” that can be distinguished based on different interpretations of the term “equivalent”. The article analyzes the disadvantages of both approaches with a detailed commentary of specific examples. As a solution to the problem, the article proposes a definition that combines both approaches and provides a sample of analysis on the basis of which it can be concluded that the lexical unit under consideration is or is not equivalent. The method of identifying non-equivalent vocabulary proposed in the article can be used in conducting pre-translation analysis, particularly when performing educational translations or in scientific research.

Read More

ETHNIC, LINGUISTIC AND CULTURAL CONCEPT “OLEN”: IMAGE SIGNS IN THE RUSSIAN AND EVEN LINGUISTIC WORLDVIEWS

Posted in 2021, Issue №9 (111) September 2021, PHILOLOGY | 0 comments

The article discusses image features of the ethnospecific concept “olen” (deer) in the Russian and Even linguistic worldviews. This article aims to describe the figurative features in the structure of the ethnospecific concept “olen” in the Russian language and to identify the similarities and differences of the features and related ethnolinguistic and cultural stereotypes and national character on the basis of a comparative analysis with the Even language.

The results of the research demonstrate the image features of the “olen” concept as well as establish the similarities and differences of the ethnolinguistic and cultural concept in the Russian and Even linguistic cultures.

The practical significance of the research lies in the possibility of applying the results in theoretical courses on linguistic culturology, linguistic and cultural studies as well as ethnic and lignuistic culturology, cognitive linguistics and a course of lectures on general linguistics.

Read More