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Submit scientific paper, scientific publications, International Research Journal | Meždunarodnyj naučno-issledovatel’skij žurnal

PHILOLOGY

ISSN 2227-6017 (ONLINE), ISSN 2303-9868 (PRINT), DOI: 10.18454/IRJ.2227-6017
ПИ № ФС 77 - 51217, 16+

ADJECTIVES AS MEANS OF EXPRESSING CATEGORY OF COMPARISON (BASED ON THE MATERIAL OF THE YAKUT LANGUAGE)

Posted in 2019, Issue № 7(85) July 2019, PHILOLOGY | 0 comments

Comparison is considered as a matching of two objects with a common feature, to clarify their similarities and differences. In addition to this value, a comparison also establishes the change in the intensity of the subject feature, the degree of this change, expressed using different levels of language. These values are combined under the general term of “comparison.” The article highlights the functioning of adjectives as a means of expressing comparison on the material of the Yakut language. The authors revealed different degrees of comparison: superlativity, intensity, and degrees of a feature, expressed by adjectives, which are in total the microfield inequalities of the category of comparison. An Explicit and implicit comparison is established depending on what is used as a comparison standard. A rather extensive arsenal of multilevel means was revealed in the Yakut language for expressing the concepts of the gradation of a sign and expressing different degrees of quality of objects and phenomena.

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CONCEPTUALIZATION AND REFLECTIVITY IN THE POETIC LANGUAGE OF FRENCH SONGS (BASED ON THE LYRICS OF CHRISTINE AND THE QUEENS)

Posted in 2019, Issue № 7(85) July 2019, PHILOLOGY | 0 comments

The article discusses the structures of conceptualization processes and the mechanisms of introducing the author’s reflectivity into French lyrics based on the songs by Christine and the Queens, while exploring the text space of French songs as the basic category of creating a set of individual ontological concepts.

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ON PERCEPTION OF EASTERN GERMAN LITERATURE IN FEDERAL REPUBLIC OF GERMANY IN THE 50-80S OF XX CENTURY

Posted in 2019, Issue № 7(85) July 2019, PHILOLOGY | 0 comments

The political disappearance of the German Democratic Republic did not lead to oblivion of its literature. On the contrary, to date, Eastern German literature still constitutes a significant part of German-language literature. The purpose of the article is to review the main stages of Eastern German literature and its reception in Germany during the period of its division.

The objective of this study is to analyze some trends in the literary process in the German Democratic Republic over the course of four decades of its existence, to fill in some of the gaps that exist in previous analytical works on the history of literature of the GDR and its perception in the western part of Germany. The relevance of the work is indisputable, since the topic under study is directly connected with current trends in the political and cultural life of Germany. The article outlines the main direction for designing a series of lectures on the history of Eastern German literature – an important stage of the German literature of the XX century. This outlines the possibility of its practical application.

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MODERN LINGUISTIC DEVICES FOR EFFECTIVE ADVERTISING

Posted in 2019, Issue № 7(85) July 2019, PHILOLOGY | 0 comments

This article discusses the impact of foreign borrowings in advertising as one of the linguistic devices for the formation of the positive brand image. In the course of the study, the communicative and symbolic value of foreign lexical units was analyzed with the help of AIDA – classical formula of consumer behavior. To achieve the maximum effect in the development and formation of advertising messages, the author concludes that rational relationship between the meanings of borrowed words and their associations is necessary with regard to the needs of the target audience and assigned tasks.

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RELATIVE ADJECTIVE SUFFIXES IN EVEN LANGUAGE

Posted in 2019, Issue № 7(85) July 2019, PHILOLOGY | 0 comments

This article describes the suffixes of relative adjectives in the Even language. Derivative relative adjectives are derived from nouns, adverbs and verbs. They do not have degrees of comparison. Also relative adjectives are possessive adjectives in the Even language. They can be recognized in the context of a sentence.

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INTERTEXTUAL INCLUSIONS IN THE SPACE TRILOGY BY C. S. LEWIS

Posted in 2019, Issue № 7(85) July 2019, PHILOLOGY | 0 comments

The article touches upon the problem of intertextual inclusions in the form of explicit and implicit quotes and allusions in the Space Trilogy by C.G. Lewis. Explicit quotes are graphically marked with quotation marks, while implicit quotations and allusions based on repetitions evoke associations with precedent texts in the reader’s memory. It is assumed that the writer’s expertise enables unconscious use of implicit quotes and allusions. Intertextual analysis deepens the understanding of the author’s intention and his world view encoded in the literary text. The pragmatic focus of such analysis is manifested in the deep impact on the reader as a recipient of the author’s message through the text. The article concludes that intertextual competence of a reader influences the ability to decode intertextual inclusions in a literary text.

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“EXCESSIVE” ENGLISH LOAN WORDS IN GERMAN LANGUAGE

Posted in 2019, Issue № 7(85) July 2019, PHILOLOGY | 0 comments

This article is devoted to the study of the vocabulary of the German language. The object of the study is “excessive” English loan words. The article analyzes the phases of borrowing, notes the activities of linguistic societies, and establishes that the use of “excessive” English loan words may be caused by the prestige of a word or the absence of a synonymous word.

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INTERTEXTUAL INCLUSIONS AS TRANSLATION PROBLEM (BASED ON MATERIAL OF Ch. TOMLINSON’S POEM:“THE PICTURE OF J. I. IN A PROSPECT OF STONE”)

Posted in 2019, Issue № 7(85) July 2019, PHILOLOGY | 0 comments

The paper considers the problem of intertextual interaction during translation. The purpose of this work is to reveal the significance of the intertextual competence of a translator when making translation decisions. The study is based on the material of the poem by the modern British poet Ch. Tomlinson “The Picture of J.T. in a Prospect of Stone.” The paper presents a translation of this poem with intertextual inclusions, made by the authors of this article. A semiotic-hermeneutic approach to the study of intertextuality has been applied here.

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MORPHEMIC CONFORMITY FOR NEOCLASSICAL FORMATIVES IN THE STRUCTURE OF CHINESE TERMS OF SCIENCE AND TECHNOLOGY

Posted in 2019, Issue № 7(85) July 2019, PHILOLOGY | 0 comments

The article discusses the mechanism of translation of composite terms in the scientific and technical field containing semi-affixes of Greek and Latin origin from European languages into Chinese. Examples are given confirming the productivity of semantic borrowing of these lexical units. The morphological and stylistic features of single-level translation correspondences, the problems of their morphemic status are noted. The article emphasizes the importance of systematization of knowledge on the technology of borrowing terms to solve problems in the field of translation.

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SIGNIFICANCE OF FRENCH LANGUAGE IN ENGLISH MASS CULTURE

Posted in 2019, Issue № 7(85) July 2019, PHILOLOGY | 0 comments

The article is devoted to the identification of ethno-cultural and linguo-semiotic stratum marked by French borrowings in the text of the English-language mass culture. The study of the semiotic and pragmatic components of lexical units borrowed from the French language, as well as the identification of the main culturological concepts rendered by the French language in the text of the English-language mass culture is conducted.

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THE ROLE OF PAROEMIA (PROVERBS AND SAYINGS WITH A ZOONYM COMPONENT IN THE GERMAN AND TATAR LANGUAGES) IN CONTEMPORARY INTERCULTURAL COMMUNICATION

Posted in 2014, Issue February 2014, PHILOLOGY | 0 comments

This article considers the results of the study of proverbs and sayings with an animal component – zoonym – in three unrelated languages, namely Russian, German and Tatar, analysis of which allows to find the common and individual features of these languages, the similarity and diversity of culture, psychology, history and way of life of native speakers thereby promoting their mutual understanding.

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CHEAP EDITION BOOKS FOR PEOPLE LIKE AVATAR CONCEPT EDUCATION LN THICK

Posted in 2014, Issue February 2014, PHILOLOGY | 0 comments

The article deals with publishing strategies and tactics for implementation of Lev Tolstoy’s educational concept. The concept based on book publishing for common people. The plan of publication passing from an author to a reader trough publish house is studied by example of publish house ‘Posrednik’. The material for the research are cheap editions for common people published at the end of XIX and at the beginning of the 20th century by ‘Рosrednik’ and are kept in the libraries of Sankt-Petersburg and Tomsk.

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TO THE PROBLEM OF COMPARATIVE GRAMMAR OF RUSSIAN AND KARACHAI-BALKARIAN LANGUAGES. THE CORRELATION OF EXPRESSION PLAN AND PLAN OF CONTENT

Posted in 2014, Issue February 2014, PHILOLOGY | 0 comments

This article focuses some aspects of the comparative characteristics of grammatical systems of the Russian and Karachai-Balkarian languages. The author concludes that in the process of teaching the Russian language to non-Russians (Balkarians) typological similarities and differences between these languages should be considered.

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TYPOLOGY OF LANGUAGE PERSONALITIES IN COMPARATIVE ASPECT (ON THE MATERIAL OF AMERICAN AND UKRAINIAN POLITICAL DISCOURSES)

Posted in 2014, Issue February 2014, PHILOLOGY | 0 comments

The article considers main approaches to typology of language personalities from the standpoint of psycholinguistics, soсiolinguistics and linguo country study. A typology of language personalities has been worked out on the material American and Ukrainian political discourses.

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PERSONAL FULFILLMENT THROUGHT BLOGGING

Posted in 2014, Issue February 2014, PHILOLOGY | 0 comments

The article consideres increased popularity of blogs, the influence of blogs on the expression of users, the possibilities of using this material in the disciplines of subject training in “Journalism”, “Psychology”, “Media Education”.

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SOCIAL AND PHILOSOPHICAL ANALYSIS OF TRANSFORMATION OF VALUABLE ORIENTATIONS OF THE STUDENT IDENTITY

Posted in 2014, Issue February 2014, PHILOLOGY | 0 comments

The social and philosophical analysis of transformation of valuable orientations of the student identity is presented and the problems of education of the identity of the Russian students is given.

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JOURNALISM VS USER GENERATED CONTENT

Posted in 2014, Issue February 2014, PHILOLOGY | 0 comments

This paper covers the difference in the subject-object nature of User Generated Content, the ways of using it in media and distinction between the phenomenon field and similar concepts.

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THE AUTHOR AND THE ADDRESSEE IN INTERNET GENRE OF ESSAY

Posted in 2014, Issue February 2014, PHILOLOGY | 0 comments

In the article are identified specific characteristics of the author’s image and the image of the reader, predetermined, on the one hand, genre signs of a speech genre of the essay, on the other – signs of Internet communications in the space of which there is a text. The author and the reader are characterized as a special network of personality.

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POLITICAL CORRECTNESS IN TRANSLATION FROM THE RUSSIAN LANGUAGE INTO ENGLISH

Posted in 2014, Issue February 2014, PHILOLOGY | 0 comments

The article considers the main rules of political correctness when translating from Russian into English in modern translation practice. Attention is paid not only to euphemisms but also to the omission, which helps to avoid complex structures.

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FORMATION STRANOVEDCHESKOY COMPETENCE OF STUDENTS STAGE PRE-COLLEGE-INOTRANTSEV TRAINING

Posted in 2014, Issue February 2014, PHILOLOGY | 0 comments

This article is devoted to the problem of forming сountry studies competence of the students learning Russian as a foreign language at the pre-university stage. The importance of this aspect in training foreign students becomes the conventional point of view in the modern methodic. The main principles to succeed in forming country studies competence are also analyzed.

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